Automating Your Account Growth
Now that you know how to use one of SU Social‘s key features, posting to your social media accounts, allow me to show you how to use the tools section, which is SU Social‘s second major feature. You can access different tools for each of your social media accounts from the TOOLS tab. Each tool functions independently and can perform specific tasks for you.
We’ll cover how to automate account growth in this guide. In particular, we’ll set up the following tools: Follow, Unfollow, and Follow back.
If social media marketing is new to you, you might be wondering why it’s a good idea to follow other users and how this can help you develop your own account. The reciprocity principle, a fundamental social psychology law, states that there is a very high probability that if you do something kind for someone, they will do it kindly for you in return.
In order for them to notice us and follow us back, we will begin to follow users in our niche. The way you choose to target the people you follow in this situation is crucial. It has the power to determine success or failure. We’ll talk more about this later; right now, our focus is on learning how to set up these tools.
Setting up the Follow Tool
Let’s navigate to the Tools tab, select a Twitter account, and then proceed to the Follow tool from the account’s first tab. The Follow tool is accessible for the following account types: Instagram, Twitter, LinkedIn, YouTube, Tumblr, Pinterest, Quora, and TikTok (beta).
The Follow tool has a number of sub-tabs, as follows:
- Settings – The main settings for the tool, such as how many people to follow and how long to pause between each follow, can be found under Settings.
- Follow Sources– You tell Su Social who you want to follow by going to Follow Sources. There are several criteria to consider when choosing your sources; we’ll cover them later.
- Extracted Users – In order to make it easier to follow people, Su Social keeps a list of people it found based on your settings and keeps them on a list called Extracted Users.
- Results – The users Su Social actually followed can be found here, along with some other details about the follow action.
Let’s start with the Settings tab.
- First, you have the Run Timers which will specify how often the tool should execute and how many follow operations it should perform each time it runs. Additionally, you can instruct it to operate only during specific hours of the day or on particular days of the week. Since we’re just getting started, let’s instruct it to follow between 2 and 8 people per operation.
- The Follow Limits tell SU Social the absolute maximum number of people it should follow each day. If you enter a range here, the algorithm will choose a different number every day from that range. To begin with, 50 to 100 follows per day at most should be considered safe.
- The User Filters section is where you can drill down to find the precise individuals you’re looking for; the majority of the settings are self-explanatory. The three that are most frequently used are user has profile image, user has cover image, and user has only English characters. Apart from that, choose who you want to follow, but use the filters with caution because it will be more difficult to find people who fit your criteria as you specify more filters.
- Next is Follow Settings where you can decide whether to follow people in the Extracted Users list chronologically or to do it randomly.
- Last but not least is After Follow Actions; from here, you can enable Like latest posts of the user after follow. This will increase the likelihood that you will receive a follow back, but it will also result in more actions being executed on your account, so be careful not to set your goals too high overall.
We’ll now set up the Follow Sources tab. This is a crucial step, so experiment with the sources until you find that you’re specifically targeting the people you want to gain as followers.
The various sources are fairly self-explanatory; you can choose as many as you like, and you must have at least one of them selected in order to launch the tool. SU Social will select one of these sources and extract as many people as it can from it each time it runs and looks for new people to follow.
Let’s select the first source Follow people by keyword search, and enter a few keywords like social media, and social media marketing. Another wise move is following those who followed other accounts in your niche. Choose this source as well, then add an account here.
You can see the account you added in the table below after clicking Add account URLs. The followers of that account will be extracted by SU Social.
For the time being, we’ll just return to the Settings tab to launch the tool because there is nothing we need to do in the following two tabs, Extracted Users and Results. If you haven’t already, scroll to the top and click the status button so it says ON. Additionally, you can see the time at which this tool will be used again. We can view the users that SU Social followed during its initial run by going to the Results tab after waiting a short while.
Setting up the Unfollow Tool
You’ll also need to unfollow people at some point because we don’t live in a perfect world and not everyone you follow will do the same for you. Otherwise, having significantly fewer followers than followings will make your account look bad. Fortunately, SU Social makes this very easy to accomplish; simply go to the Unfollow tool.
There are no sub-tabs, so you can pretty much set this one and forget it. You now have:
- Run Timers – this section tells it how frequently to run. The first setting is crucial; specify how many days should pass before unfollowing someone. Set this up for 10 days so that people will have enough time to follow us back. Let’s set it up to unfollow between 20 and 30 people each time because it’s generally better for the tool to run less frequently and perform more unfollows each time.
- Unfollow Limits – the number of maximum users to be unfollowed in a day, 50 – 100 should be just fine.
- User Filters – You can use a whitelist to ensure that certain people are not unfollowed, even if they did not follow you back, or you can choose to unfollow everyone or just the users who did not follow you back. We will configure to skip unfollowing barackobama and not to unfollow those who have followed us.
- Other Options – there’s only a single option here, Suspend when temporary blocked between x and y minutes, this will temporarily stop unfollow actions if you encounter a temporary block error.
Simply return to the top and launch the tool as you did with the Follow tool once everything is set up exactly how you want it. If everything is in order, you will be able to see the next run here as before.
Setting up the Follow Back Tool
Setting up the Follow Back tool is simple. Basically, if you use the same approach as you did above, other people will follow you. You should follow them back if you want to keep them as followers.
This is a matter of personal preference. Some accounts that do this may simply be automated accounts, and as such, their followers may never be useful for anything. On the other hand, some individuals who enable this use their own personal accounts, which are beneficial to have as followers.
Congratulations! You have finished setting up your account to perform Follow, Unfollow, and Follow Back actions automatically. You can now leave SU Social and check back in a month to see how many new followers your account has gained. However, it’s better to periodically check it and make adjustments to the sources and settings until you find the ideal balance with which your account grows well.