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The Linkedin Birthday Tool


Expanding your LinkedIn network through the Search and Connect or Connector tool is only the first step. To sustain positive relationships with your connections, it’s essential to regularly send them appropriate greetings. If you have a small number of connections, this can be done manually. However, if your network is extensive, you can rely on the SU Social LinkedIn Birthday Tool to automatically send birthday messages to your connections.

What does the LinkedIn Birthday tool do?

The SU Social LinkedIn Birthday Tool offers a versatile solution for sending automated birthday greetings to your connections on their special day. Additionally, it can also send congratulatory greetings for work anniversaries and new positions. It is easy to use and highly rewarding as it helps maintain positive relationships with your LinkedIn network

How to use the Birthday tool?

To access the tool, you can go to the Tools page, then click the name of the LinkedIn account where you want to run the tool, then click Birthday tool from the left menu where we list the different tools we have for the Linkedin account.  This tool has two tabs: Settings and Results.

Settings tab:

The Settings tab contains four sections:

RUN TIMERS section

  1. The Wait between X and Y minutes before each new operation feature lets you set the number of minutes the tool should wait before starting the next operation.
  2. You can also set the number of messages sent out during each operation using the Send between X and Y messages per operation option.
  3. The Execute between HH:MM and HH:MM option allows you to set a specific time frame for the tool to send the messages.
  4. The tool can also be set to randomize these timings on a daily basis.
  5. The Days of the week when to operate option lets you choose the specific days of the week for the tool to send out the messages.
  6. The “Rotate Days” option allows the tool to cycle through the days you selected.

💡With the option “Rotate Days”, the days you selected for the birthday tool to operate can be randomly rearranged each week. For instance, if you selected Monday, Wednesday, and Friday, the tool will choose a new set of three days for the next week. Additionally, you have the option to exclude weekends from the rotation if you don’t want to send messages during those days.


You have the option to personalize your greeting by choosing from three different types: a birthday message, a work anniversary message, or a message to congratulate someone on their new position. If you’d like to express your good wishes on all three occasions, simply select the option to “Send birthday, anniversary, and new position messages.”

Messages Box section

The Birthday Settings section allows you to determine which message box will be displayed in the Send Birthday Messages section. If you’ve opted to send birthday, anniversary, and new position messages, all three message boxes will be accessible.

To compose your message, simply input it in the designated box. To make it stand out, you can utilize multi-level spintax for added variations and include emojis for added expressiveness.

Personalize your message even further by utilizing the supported tokens, such as [FULLNAME], [FIRSTNAME], [LASTNAME], [POSITION], and [COMPANY_NAME], which will be replaced with the relevant recipient information.

Selecting the Friends section

Select the individuals you wish to send greetings to by checking the corresponding checkbox next to their names.

  • You have the option to send greetings to all of your friends,
  • Or opt for the automatic selection of new friends.

For ease of management, the bottom of the table offers various action buttons to simplify the process.

Results tab:

A record of all processed actions can be found on the Results tab. This tab provides the following information and functions:

  • DELETE ALL: this will erase the entire list from the Results tab.
  • EXPORT ALL: to export the results to a .csv file, click on this button and it will generate the file for you.
  • Date: displays the date and time the message was sent.
  • Message: shows the message that was sent.
  • Name: the name of the recipient.
  • Action Links: Delete messages, Browse, Browse Embedded, and Copy the link to the clipboard.


In conclusion, expanding your LinkedIn network is an important first step in building professional relationships. However, maintaining those relationships over time requires ongoing effort, including regular communication and engagement with your connections. By sending appropriate greetings, such as birthday messages, you can demonstrate your interest and appreciation for your connections.

The SU Social LinkedIn Birthday Tool can help streamline this process for users with a large number of connections, allowing you to send automated birthday messages without sacrificing personalization. By using this tool in combination with other features, such as the Search and Connect or Connector tool, you can build and maintain a strong network of professional connections on LinkedIn.

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