The advancement of mobile marketing is the most phenomenal development in the marketing industry.
With the increasing number of people using smartphones & other mobile devices, businesses are shifting their marketing strategies to reach customers where they are spending most of their time – on their mobile devices.
One of the main reasons for the rise of mobile marketing is the increase in the number of smartphone users. According to some reports, there were 3.5 billion smartphone users worldwide in 2019 & this number is expected to reach 4.68 billion by 2025.
Another reason for the rise of mobile marketing is the increasing use of mobile devices for online activities. People are using their mobile devices to browse the internet, shop online & access social media, among other things. As a result, businesses are presented with a significant opportunity to reach their target audience & increase conversion.
Mobile Marketing Trends
According to recent studies, the use of mobile devices for retail sales is on the rise. In 2018, mobile sales accounted for 3.5% of total retail sales, but by 2022, it is predicted to reach 6.9%. This trend is expected to continue, with mobile sales projected to exceed 10% by 2025. This growth in mobile sales highlights the increasing comfort level of consumers in making purchases through their mobile devices.
Mobile marketing goes beyond just selling products, it is about reaching the customers where they are & the majority of the time people have their mobile devices with them, making mobile marketing a very effective way to reach them. This is especially useful for time-sensitive offers such as upcoming events, flash sales & in-store promotions, where businesses can reach their audience quickly and efficiently.
A steady increase in video content
As consumers are becoming increasingly accustomed to watching videos on their mobile devices, businesses are turning to video marketing. With the popularity of platforms such as Instagram & TikTok, businesses are now able to create short & engaging videos to reach their target audience.
Videos are more likely to be shared & have a higher engagement rate than text or image-based content, making them a powerful tool for mobile marketing. Businesses are also creating live videos & using social media platforms to reach customers in real time.
Expansion of 5G
5G is a significant trend in the mobile industry, providing faster downloads, improved communication & support for new technologies such as augmented and virtual reality games and other forms of content.
Some are reporting that the 5G services market, including commercial & consumer usage as well as IoT applications, is projected to reach $1.87 trillion by 2030. This opens up opportunities for mobile marketers to interact with customers in a more efficient & interactive way.
Support for mobile wallet
Mobile wallets & digital payments are also becoming more prevalent in mobile marketing. Platforms like Apple Pay, Google Wallet & Samsung Pay allow customers to easily make purchases from their mobile devices. Aside from making the purchasing process faster & more convenient for customers, it also allows businesses to gather data on customer behavior & preferences.
Growth of location-based marketing
The rise of mobile marketing has also led to the development of location-based marketing. Location-based marketing allows businesses to target their marketing efforts to customers based on their location. This is done through the use of geofencing, which allows businesses to create virtual boundaries around a specific location.
For example, a business could use geo-fencing to send a notification to customers’ mobile devices when they enter a certain shopping mall to promote special deals & so on.
Tips for Effective Mobile Marketing
Understand your target audience
Before you begin your mobile marketing campaign, it is important to understand your target audience. This includes their demographics, preferences & habits. By understanding your target audience, you can create a campaign that is more likely to resonate with them & drive conversions.
Use SMS marketing
SMS marketing is a form of direct marketing that uses text messages to communicate with customers. SMS messages have a high open rate, which makes them an effective way to reach customers. Use SMS marketing to send promotions, discounts & other offers to your customers.
Use social media
Social media platforms are great channels for mobile marketing. Platforms like Facebook, Instagram & Twitter have mobile apps that allow businesses to reach customers where they spend most of their time. Use social media to engage with your customers, receive feedback & create a community around your brand.
Make use of mobile apps
Creating a mobile app for your business can provide a personalized experience for your customers & gather data on their behavior. It can also be used to send push notifications to customers, which can be a highly effective way to reach them with promotions and offers.
Use push notifications
Push notifications are a great way to reach customers with timely & relevant information. For instance, a business can send a push notification to a customer’s mobile device when they are in proximity to one of the business’s physical locations. This can be an effective way to drive foot traffic to the store & increase sales.
Use video marketing
Video marketing is becoming increasingly popular in the mobile space, platforms like Instagram & TikTok are great for creating short & engaging videos to reach your target audience. Videos are more likely to be shared & have a higher engagement rate than text or image-based content.
Create a mobile-friendly website
A mobile-friendly website is essential for a successful mobile marketing campaign. This means that all elements of your campaign, including your website, emails & text messages, should load quickly & can be easily read on a mobile device.
Personalize your campaigns
With the rise of big data & analytics, businesses are now able to gather a wealth of information on their customers, including their preferences, buying habits, and location. Use this information to create personalized & targeted marketing campaigns, which can lead to higher conversion rates & customer loyalty.
Test and optimize
Once your mobile marketing campaign is live, it is important to monitor its performance & make adjustments as needed. This includes testing different elements of the campaign, such as subject lines, call-to-action buttons & images, to see which ones perform best.
With the steady growth of mobile users & the increasing use of mobile devices for online activities, businesses need to adapt their marketing strategies to reach these mobile-first customers. Mobile marketing provides businesses with a highly effective way to reach customers & engage with them in real time.
Meet the Author
Lorraine Song is a digital marketer who specializes in creating & implementing successful digital marketing campaigns for businesses of all sizes, with a focus on social media marketing. Lorraine is well-versed in the latest digital marketing tools & strategies & is always staying up-to-date on industry trends & developments. In addition to her professional experience, she holds a degree in Business Communications.