The popularity of video content has grown immensely over the years.
Without a doubt, it is one of the most effective methods for communicating information & ideas. It is highly engaging content that can be used to entertain, educate & inform viewers.
Video content can be produced in a variety of formats, including live-action, animation & motion graphics & can be distributed through a wide range of platforms, including television, streaming services & social media.
Also, with the rise of social media & video sharing platforms, it has become easier than ever for individuals & businesses to produce & distribute their own video content.
Thanks to the widespread availability of high-speed internet & the growing number of mobile devices that can play videos, video content has become the favorite & go-to content for digital marketing.
Although video content is proven to be engaging all but itself, you can still add a little more flair to it by means of using interactive videos to further increase engagement than can lead to conversion.
What is an interactive video?
Unlike traditional linear video that offers a limited viewing experience, with only basic functions such as play, pause, rewind, fast forward, or restart, an interactive video provides a more engaging experience.
It gives the viewers the ability to control their viewing experience via various tools & features that enables them to click, drag, scroll, hover & other similar actions supported on websites, thus promoting a longer viewing time as well as enhancing the overall viewing experience.
The Power of Interactive Video in Business
Interactive videos allow viewers to interact with the content in a variety of ways, such as by clicking on links, answering questions & making choices that affect the outcome of the video. As a result, interactive videos can be an effective way to build brand awareness, increase website traffic & drive sales.
It can be used to deliver targeted content, such as product demos & tutorials, to specific segments of an audience. Thus creating a personalized experience for viewers.
For instance, an interactive video can allow viewers to choose their own path through the content, based on their interests and preferences. This can help increase engagement and improve the overall viewing experience.
Another benefit of interactive videos is that they can be used to generate leads & drive conversions. Businesses can encourage viewers to take specific actions by incorporating calls to action (CTA) in the video, such as signing up for a newsletter or making a purchase.
Interactive videos can also be used to gather valuable information about viewers, such as their contact details and preferences. This information can then be used to create targeted marketing campaigns & improve the overall ROI of the video.
Types of interactive videos
Popular interactive video features include hotspots, 360-degree view, branched stories. & video quizzes & polls,
Hotspots are clickable points within a video that enable viewers to explore & discover new content within the video. It is used to grab the viewer’s attention & initiate visual interest. It allows the viewer to choose different options throughout the video such as accessing additional information or being directed to another website. Hence, this type of interactive video is highly effective in encouraging immediate conversion.
This type of interactive video allows viewers to explore the video from multiple angles & perspectives, providing a multi-dimensional experience. Viewers can navigate through the video using keys, a mouse, or even facial movements to choose the perspective they want.
It is similar to immersive videos & transports the viewer into a virtual reality environment. The interactive user interface makes the viewer feel as if they are within the video giving that augmented reality experience
Having the ability to select your own path is the main objective of this type of interactive video. This feature allows the viewer to actively participate in the narrative. This is achieved through decision points, where the viewer is prompted to make choices that determine the direction of the story.
With this format, multiple plotlines can be created & each time the viewer makes a different choice, they are led down a unique path. This interactive format is similar to a role-playing video game, but it is used to deliver brand campaigns.
Video Quizzes and Polls
Interactive video quizzes & polls provide an engaging viewing experience by facilitating viewers to actively participate through multiple-choice questions.
As the viewer watches the video, they are prompted to answer questions & are presented with the correct solution after making their selection. This interactive format keeps the viewer engaged & provides a sense of satisfaction, making it an effective tool for teaching or training purposes.
In the business aspect, this can be incorporated into various marketing campaigns.
Quizzes are a great way to test viewers’ knowledge & understanding of a topic. They can also be used to gather information about the audience’s interests & preferences.
For example, a video about a new product could include a quiz that tests viewers’ knowledge about the features & benefits of the product. This not only keeps viewers engaged but also helps them to retain more information about the product.
Polls, on the other hand, provide a way for viewers to give their opinions & provide feedback on a particular topic. This can be especially useful for businesses and organizations looking to gather feedback on their products or services.
For example, a video about a new service could include a poll that asks viewers to rate the service on a scale of 1-5. Aside from being able to gather valuable feedback, it also creates a sense of community and engagement among the viewers.
In short, integrating interactive videos into your video content has proven to be an effective tool for increasing engagement and conversion. By providing opportunities for viewers to actively participate in the content, interactive video formats can increase the level of engagement and interest in the content, provide valuable information about the audience’s preferences and interests, and increase the amount of time that viewers spend on the content.
Meet the Author
Talley Herring is a video content creator and storyteller with a passion for creating visually stunning and engaging content. With a background in film production and a keen eye for detail, Talley creates content that is both entertaining and informative. She has experience in a wide range of video formats from short films to vlogs and commercials with a strong focus on storytelling and a commitment to quality. Talley is dedicated to creating content that leaves a lasting impression on viewers.