Expanding Your Reach
Let’s now discuss how to increase your exposure and quickly join more communities and groups that share your industry. This will assist you in locating additional venues where you can advertise your company or product and locate potential customers.
The following tools will be used for this setup: Finder, Joiner, Unjoiner, and Ignore. They are accessible for Facebook and LinkedIn profiles.
For this tutorial, let’s select a Facebook profile under the Tools tab. Now that you can see them all, there are a ton of tools available for Facebook profiles, each with a specific useful use.
Setting up the Finder Tool
The Finder Tab for Facebook has 2 sub-tabs, which is the first thing you’ll notice about it. Either groups or pages can be searched. Let’s set up the Group Finder tool first because their usage and goals are similar. We’ll briefly discuss the Page Finder tool at the end.
You can look for groups using one of the 3 methods offered:
- Extract from Keywords – This will help you locate groups based on your keyword search. There are two input fields; in the first, enter the keywords you want to use to find groups. In the second, you enter exclude keywords, which cause the group to be skipped if they appear in the group name. When conducting searches, you’ll notice that Facebook doesn’t always show you the best groups first. As a result, you’ll need to be sure to include lots of related keywords for your niche as well as lots of negative keywords in order to find the groups you need.
- Extract from Local Groups – There isn’t much to do here; just click the button and wait for it to finish. SU Social will go and extract local groups for you based on your IP address location.
- Extract from URLs – You can also use Facebook’s very useful search graph feature to more easily find what you’re looking for. You can use the URL that is generated when you search for something like “car groups from New York City” to find groups that match your criteria.
The Group Filters are the next section. You set these up here so that you can drill down even further and find the precise groups you require. Depending on how many users a group has and whether you are already a member, you can filter groups. Following your selection of this setting, you’ll also need to scroll up and extract the groups.
Let’s restrict our search for this example to only those groups that you are not a member of and that have more than 500 members. Let’s now move a little higher and add a few keywords. then select Extract Groups from your preferred source.
As soon as SU Social has located the groups that match your criteria, it will list them in the table below. Make your selection on which you prefer to be a member of then click on Send Selected to Joiner.
A few words about the Page Finder Tool
It functions very similarly to the group finder; you set your preferences, add keywords, and add negative keywords, and it finds pages for you. Note that there is no “join” option for these pages on Facebook but you can use them in the following ways:
- observe your competitors
- niche analysis
- when seeking quality articles that would be beneficial for your pages
- to send them to the Comment&Like tool and comment or like on them
- to send them to the Contact members tool to contact people on those pages
- to include them as additional pages so that you can post there (some allow visitor posts)
Setting up the Joiner Tool
The groups you discovered with the Finder Tool will automatically be joined by this tool. This tool has three sub-tabs: the Settings, Waiting for a Join Request, and Active Join Requests tabs.
Then, you’ll see the Settings tab for this tool is divided into five sections:
- Run Timers – where you can set the tool’s frequency of operation and weekdays it runs
- Joiner Settings – where you can set the maximum number of groups it can join each day as well as a few other helpful options, such as Cancel pending group join after a certain number of days. If your account is new, the maximum number of groups you can join each day is 95, so let’s set this up to join 10-15 groups.
- Answer Group Join Questions – some groups have an extra layer of security before accepting new members and require you to answer their security questions.
- Join Groups as Pages Based on Tags – this will let you join the groups as one of the pages that you are an admin of.
- Join the Same Groups as X – the X here refers to another Facebook account that you added in SU Social. This is an easy shortcut to join the same groups currently being joined as your other FB accounts.
With this example, we will not use the last three options and we’ll proceed to the next sub-tab: Waiting for a Join Request. The same groups that we sent from the Finder tool are visible here. To make working with this list of groups easier, you can select them, take them off the list, or use the advanced view. Verify that there are only the groups you want to join and no other ones.
After making sure that these are the only groups you wish to join, you can go back to the Settings tab and switch the tool ON. It ought to begin affiliating with the groups you specified. When it joined a group, that group will then be listed in the next sub-tab which is the Active Join Requests. The joining process is complete, but some groups still need an admin to approve you, so you can see here whether or not that happened.
There is nothing else to do; you can leave the tool running even if there are no more groups to join; whenever new groups are sent here, they will be automatically joined without your involvement.
Setting up the Unjoiner Tool
You may quickly unjoin some of your groups using this tool. You might want to switch your market or simply decide that using Facebook groups is not for you because of the notifications and noise they produce.
With the majority of the same settings and tables, the interface resembles that of the Joiner tool pretty closely. You send groups here, specify the number of unjoins you want to make each day and the intervals between them, and then launch the tool. Everything will be done for you.
You should only be left with one unanswered question at this point: How do I actually send groups here?
We’ll need to delve a little deeper into SU Social’s interface and the places where specific data is displayed in order to respond to this. So, select the profile you were using for the tools under the Social Profiles tab. You’ll see it has a few sub-tabs; select the second one, Groups.
The groups your account is a part of are listed here, along with information about each one, such as the number of users, tags (if any), and possible actions. As you can see, one of the actions is Send to Unjoiner, so you can easily unjoin particular groups from here if you want to.
If you want to unjoin more than a few of your groups at once, select them, click Execute actions on selected items and then select Send selected to Unjoiner.
The groups you no longer want to be a part of will be unjoined if the tool is active. It is that simple.
Setting up the Ignore Tool
This is a list of the groups you don’t want to interact with rather than a tool. If a group is on the Ignore list, it will never appear in SU Social—not even when you search for it or try to post there as a member. Just click on the Send to Ignore action link either from the Groups tab or the Finder tool.
You submit both here:
- Personal or family groups, or any other groups you participate in but don’t want to use with SU Social
- Groups that you don’t participate in but that you want to stay away from.
To ensure that SU Social never shows these groups again, not in search results or elsewhere, you can send them here from the Groups page we discussed earlier or by using the Finder tool.
This concludes the tutorial; you now understand how to locate new groups, communities, or pages that are relevant to your business and can broaden your audience.