Free advertising is the best kind & all businesses can take advantage of it by using their smarts on Instagram.
With over 1 billion monthly active users, Instagram has become a leading social media platform for reaching a wide audience & building brand awareness. Without a doubt, the social media giant has earned the reputation of being one of the most effective platforms for businesses to connect with their customers & promote their products or services, hence, it’s no surprise that it’s a top choice among online marketers.
However, standing out on Instagram can be a challenge, especially with so many businesses using the platform. In this post, we will discuss the benefits of having an instagrammable business & what are the key things you need to consider in order to become a notable figure on the Gram.
Perks of having an Instagrammable Business
Being instagrammable means having an attractive look or vibe making it photograph-worthy for sharing & posting on Instagram. Owning an Instagram-friendly business can bring a variety of benefits to your brand such as:
Increased brand awareness
Having a visually appealing Instagram feed can help increase brand awareness & attract new customers. By using a consistent aesthetic & high-quality content, you can make your business stand out on the platform. Additionally, you can use hashtags & consider collaborating with influencers to reach a larger audience & further increase your brand’s visibility.
Improved customer engagement
Instagram is a great way to give your customers a behind-the-scenes look at your business to showcase your products or services, thus building relationships. With its various features, you can take advantage of stories, polls as well as Q&A features to promote engagement. Make it a point to respond to comments & direct messages, this will help in building confidence & encourage a loyal following for your brand.
Regardless of the type of business you have, providing Instagram-worthy or photogenic packaging, venue or ambiance will make your business a desirable subject on your customers’ Instagram feeds & this can jumpstart your sales.
Instagram is a cost-effective way to promote your business. Unlike traditional marketing methods, Instagram allows you to reach a large audience without spending a lot of money. On top of that, having an instagrammable business will inspire your customers to take a picture & make them feel inclined to share it on their Instagram account. Now, that is a lot of user-generated content & free marketing for your brand.
Reach a younger audience
Instagram’s user base is primarily made up of younger generations, making it an ideal platform for reaching a younger audience. By word-of-mouth & creating visually appealing content combined with Instagram’s features, you can connect with this demographic, thus increasing brand awareness, engagement & conversion.
How to make your business Instagram worthy
Creating an Instagram-friendly space or packaging need not to be expensive, below are some helpful tips on how you can get those picture-worthy snaps for the Gram.
Evoke an inspiring or positive mindset on your design
When planning a design for your location or packaging, keep in mind the emotional response you want to elicit from your customers. Positive & uplifting designs, such as those that stimulate feelings of warmth & encouragement & depict natural beauty, tend to be well-received. Simple gestures, like adding words of encouragement or a heart to a wall, can create a welcoming & appealing environment for a variety of customers, including couples, friends, parents & pet owners.
Transform your place of business into a visually appealing photography studio
Attract Instagram users to take photos of your small business by incorporating visually striking & inspiring elements. This can be as simple as adding a pop of color with a bright wall or incorporating more elaborate design elements such as an eye-catching wall covering, artwork, or floral arrangement. Using tiles creatively, with images, logos, or slogans on walls & floors can also attract photographers. The more unique & visually appealing your space is, the more likely people will be to take & post pictures.
Try incorporating a one-of-a-kind design on your packaging
Make your brand more appealing to Instagram users, whether you have a physical location or not, by using unique & distinctive packaging. Use bright colors, unique & quirky designs & limited-time labels to create a sense of exclusivity & urgency. This will make your products more likely to be featured in online photo posts.
Moreover, pay attention to the presentation of your products when selling online, particularly the unboxing experience as this will result to a lot of user-generated content. Many customers enjoy sharing videos & photos of themselves opening new items, so if your product is able to generate positive unboxing content, you’re on the right track.
Host an online contest
Encourage your followers to post photos of themselves using your products in creative ways or locations. Request that they include a specific branded hashtag in the caption to make it easy to find & track the entries.
Offer a reward for the best photos, this can serve as free advertising for your business. As an alternative, offer a discount code to customers who post & tag a photo of your store or logo. Remember to also repost the best entries & engage with your followers by offering comments or replies. Interaction on Instagram is crucial for building relationships with your audience.
In conclusion, having an Instagrammable business can provide many benefits. By designing picture-worthy packaging or space, you can inspire customers to snap away & share it on their Instagram account, thus promoting the visibility of your brand to a wider audience which can help drive sales to your business.
Meet the Author
Iris de Vanté is a visual artist based in Anaheim. She has developed a unique style that combines lighting & texture elements. Through the use of vibrant colors & dynamic compositions, Iris creates captivating & thought-provoking designs.