Videos have become an efficacious way of conveying messages to the intended audience.
However, the number of videos produced every day necessitates that you make yours unique to capture the viewer’s attention. To achieve this, one must use certain video editing techniques to create a captivating short-form video.
This article will explore some of the most compelling video editing tricks that can help your videos stand out from the rest.
Short-Form Videos: A Definition
Shortened video content, referred to as short-form videos, is a video format that typically runs for a shorter duration than traditional videos. These videos are commonly less than a minute long and are shared across several social media platforms, such as TikTok, Instagram, Snapchat, and Twitter. Visual storytelling is heavily relied on to convey the message since short-form videos are designed to be viewed without sound.
Importance of Creating Engaging Short-Form Videos
Creating engaging short-form videos has become increasingly critical in capturing the attention of the audience, especially in a world where attention spans are diminishing. Short-form videos have become the preferred mode of communication, particularly for millennials and Gen Zers, with the rise of social media. According to a recent study, 85% of internet users in the US watch online videos, and over half of them prefer to watch videos that are less than one minute long.
Creating captivating short-form videos helps capture the audience’s attention and increases the chances of the video being shared, extending its reach and boosting brand awareness.
Additionally, short-form videos are perfect for providing quick, concise messages, making them an excellent tool for marketers to effectively promote their products or services.
Video Editing Tricks for Engaging Short-Form Videos
Commence with an arresting Hook
The opening few seconds of your video can be critical in grabbing and retaining the viewer’s attention. As such, it is vital to start with a strong and captivating hook that will keep them engaged throughout the video. This could be an unusual fact, a thought-provoking question, or a statement that addresses a problem that the viewer might be facing. Whatever you choose, make sure it’s compelling enough to maintain the viewer’s interest.
Create a Mood with Music
Music can be a potent tool to create the desired mood for your video. Depending on the tone you’re going for, you can select music that is upbeat, dramatic, or melancholic. This will help you connect with your audience on an emotional level, making your video more captivating.
Use Transitions and Cut Quickly
In short-form videos, every second is crucial. Therefore, it is imperative to cut quickly and use transitions to keep the viewer engaged. Some of the best transitions include fades, dissolves, and cuts. However, it is essential not to overuse them, as it may distract and disrupt the overall flow of the video.
Incorporate Text and Graphics
Text and graphics can help you convey your message more effectively and increase engagement. They can be used to emphasize vital points, add context, or even create a visual story. However, it is crucial to ensure that they are not too distracting and do not take away from the overall message of the video.
Enhance with Sound Effects
Sound effects can add an extra layer of engagement to your videos. They can be used to emphasize certain actions, create tension or even add humor. However, as with text and graphics, it is crucial not to overuse them and ensure that they do not distract the viewer.
Use B-Roll Footage
B-roll footage is an additional footage that is used to provide context or add visual interest to your videos. By using b-roll footage, you can break up the monotony of your main footage and make your videos more interesting. Some of the best b-roll footage you can use includes shots of your product in action, behind-the-scenes footage, and even shots of your team working.
End with a Compelling Call-to-Action
Lastly, it is crucial to end your video with a strong call-to-action that encourages your audience to take action. This could be visiting your website, subscribing to your channel, or even purchasing your product. Whatever it is, ensure that it is clear and provides value to the viewer.
Examples of Successful Short-Form Videos Used in a Video Campaign
Brands that have incorporated short-form videos into their video campaigns have witnessed a surge in engagement, brand awareness, and sales. The objective of this blog post is to analyze some instances of successful short-form videos that were employed in video campaigns.
Apple’s “Shot on iPhone” campaign is an exemplary instance of how short-form videos can be used to showcase a product’s features and capabilities. The campaign consisted of a sequence of short videos, which were shot entirely on an iPhone, displaying the phone’s camera quality. These videos were visually appealing, and they had unique stories to tell. The campaign was a resounding success, with millions of views and shares on social media, which ultimately led to a boost in iPhone sales.
Coca-Cola’s “Share a Coke” campaign is a perfect demonstration of how short-form videos can be utilized to generate buzz around a product. The campaign comprised a sequence of short videos featuring individuals discovering and sharing bottles of Coca-Cola with their friends and family. The videos were heartwarming and shareable, with each video culminating in a call to action. The campaign was a massive success, with millions of views and shares, driving increased sales and brand awareness.
Old Spice’s “The Man Your Man Could Smell Like” campaign is one of the most successful video campaigns ever. It comprised a series of short videos featuring actor Isaiah Mustafa, delivering witty and humorous monologues about the brand’s products. The videos were short, captivating, and shareable, with each video culminating in a call to action. The campaign was a massive success, with millions of views and shares, driving increased sales and brand awareness.
GoPro’s “Be a Hero” campaign is another excellent example of how short-form videos can be utilized to showcase a product’s capabilities. The campaign featured a sequence of short videos that were shot entirely on a GoPro camera, demonstrating the camera’s ability to capture extreme sports and adventure activities. The videos were visually stunning and inspirational, with each video showcasing a different activity. The campaign was a huge success, with millions of views and shares on social media, leading to an uptick in GoPro camera sales.
Oreo’s “Dunk in the Dark” campaign is a great example of how short-form videos can be utilized to create real-time engagement during a live event. The campaign featured a single short video posted on social media during the 2013 Super Bowl blackout, featuring an Oreo cookie with the caption “You can still dunk in the dark.” The video was simple but clever, and it went viral within minutes, generating millions of views and shares on social media.
By utilizing video editing tricks such as starting with a strong hook, using music to create a mood, cutting quickly and using transitions, incorporating text and graphics, enhancing with sound effects, using b-roll footage, and ending with a compelling call-to-action, you can create videos that captivate your audience and distinguish you from other websites.
Furthermore, the cited examples of successful short-form videos used in video campaigns demonstrate that short-form videos can be a potent tool for brands to engage their audiences, create buzz around their products, and drive sales. While creating short-form videos, it is crucial to keep them simple, visually appealing, and shareable, with a clear call to action. Brands that can successfully create engaging short-form videos that strike a chord with their target audiences can see increased engagement, brand awareness, and sales.
Meet the Author
Natalie Smith is an experienced online marketer with over a decade of experience in the industry. She specializes in spearheading compelling & effective marketing campaigns for startups that drive results & increase brand awareness.