Instagram provides businesses with exciting new ways to connect with their audience and promote their brand.
In the present digital epoch, social media has become an absolutely indispensable tool for businesses and individuals alike to market and publicize their brands, products, and services. Instagram, with its colossal user base of over one billion active monthly users, has been adjudged the most favored platform for promoting content.
Instagram as a Platform for Social Media Marketing
As many would agree, Instagram is the ultimate visual platform that’s perfect for showcasing your products and services in a visually stunning manner. With its high user engagement and visual appeal, Instagram is quickly becoming the go-to platform for social media marketing.
Did you know that a whopping 90% of Instagram users follow at least one business account? And that’s not all – according to research, one-third of the most-viewed Stories on Instagram come from business accounts. With such impressive stats, it’s clear that Instagram has become a hub for businesses to connect with their target audience, build brand awareness, and drive conversions.
Importance of Using Instagram for Business Growth
With Instagram, businesses can create engaging content and build a strong Instagram presence that can help them expand their customer base, generate leads, and ultimately, increase revenue. In a world where visuals play a significant role in catching people’s attention, Instagram’s focus on photo and video content makes it the perfect platform to create stunning visuals that can help you stand out from the crowd.
In short, if you’re a business looking to grow your online presence and reach a wider audience, Instagram is the way to go. With its high user engagement, vast user base, and unique visual features, it’s the ultimate platform for social media marketing that can help you take your business to the next level.
Overview of Instagram Stories and Reels
Instagram Stories, which were unveiled in 2016, have been a humongous hit since then. These are short, 15-second videos or images that self-destruct after 24 hours. You can add text, stickers, music, and other effects to make your Stories more engaging.
Stories are an exceptional way to flaunt behind-the-scenes content, exclusive content, or to announce limited-time offers. They are impeccable for creating a sense of urgency and driving traffic to your website or online store. Furthermore, Stories permit more spur-of-the-moment content creation, which has become a favorite amongst numerous Instagram users.
Reels, on the other hand, are a relatively novel addition to Instagram, introduced in August 2020. These are short, 15- to 30-second videos that resemble TikTok videos. They can be recorded and edited within the Instagram app and provide various creative options such as music, filters, and text.
Reels have swiftly emerged as a popular tool for businesses and influencers to create engaging and creative content. They present an exceptional opportunity to showcase products and services in a lively and engaging manner. Differing from Stories, Reels can be unearthed by people who don’t follow your account, which makes them an exceptional way to reach a new audience.
Instagram Stories vs Instagram Reels
In the context of Instagram growth strategies, businesses are presented with a dichotomous choice between utilizing either Stories or Reels, both of which offer unique advantages and limitations. Although both Stories and Reels are excellent tools for promoting content, they differ critically.
The usage of Instagram reels and stories holds great significance, contingent on the user’s motives. To apprehend which suits you best, an elaborate evaluation of the divergence between Instagram reels and stories is essential.
The length of an Instagram reel varies, depending on the account. Special accounts are permitted to make reels up to 90 seconds, whereas normal users can create reels up to 15, 30, or 60 seconds, depending on their preference. Conversely, Instagram stories have a maximum length of 15 seconds for videos and a mere 7 seconds for pictures. Therefore, if you yearn to upload lengthier content, Instagram reels would be the optimal choice, as it permits users to showcase their content without breaking it into different parts.
The format of an Instagram reel differs from an Instagram story. Reels appear as short videos, whereas stories can appear as a picture, video, or feed from your Instagram account. However, users can add a reel to their Instagram story. After uploading a reel, it can be shared on your story, so your followers are informed and can view your new reel. To know the best time to post on Instagram, you must discern the optimal time for your content to gain traction.
Instagram stories disappear automatically after 24 hours of being uploaded, and if the message wasn’t delivered to all of the audience in that timeframe, the story must be re-uploaded. Instagram reels, on the other hand, remain on the account indefinitely until deleted by the user.
4. Audio Focus
Regarding the audio focus of Instagram stories, users can play music tracks from the music library in the background. Conversely, in Instagram reels, users can include music tracks from songs in the music library or record their voice to personalize the audio focus. Therefore, reels allow users to create a more personalized experience, whereas stories come with a certain limit over the audio focus.
5. Caption and Hashtag
Instagram reels are more convenient when it comes to captions and hashtags. Full captions with up to 30 hashtags can be added to Instagram reels, whereas Instagram stories only permit ten hashtags with no captions. Moreover, stories do not allow a separate caption, but captions can be added through the text feature. Therefore, for users who prioritize captions and hashtags, Instagram reels are the ideal choice.
The objective of uploading content on Instagram is to garner engagement from active users. Both reels and stories can assist users in achieving their desired level of engagement. Additionally, a story can elicit engagement through direct messages (DMs) from interested parties. For instance, if a user uploads a story related to their clothing business, potential buyers can DM them, and the user can respond directly, providing a personalized experience. In contrast, Instagram reels prompt engagement through comments, similar to regular feed posts. This feature is ideal for influencers who lack the time to engage with their fans through DMs personally.
It is important to note that stories do not receive features and are not visible to anyone scrolling through their reels. Instead, stories can only be viewed by visiting a user’s profile. On the other hand, reels can go viral and appear in various people’s feeds, making it the preferable choice for engagement.
Now, let’s discuss editing options. Instagram reels offer users several options to edit and film their content, such as trimming, aligning, slowing down, and speeding up their reel. Users can also put a timer on their reels. In contrast, Instagram stories have limited editing options, such as adding filters, merging pictures through the layout option, or adding stickers. Users cannot trim their videos, align them with other clips, or use multiple effects, unlike reels.
In conclusion, both Stories and Reels are excellent tools for promoting content on Instagram. Although they share some similarities, they differ in critical ways. Stories are perfect for driving traffic to your website, while Reels are more about creating entertaining and engaging content. The best way to determine which one is right for you is to test them both and see which one works best for your brand.
If you desire to stay ahead in the cutthroat world of social media, it’s indispensable to keep up with the latest trends and features. Instagram Stories and Reels are here to stay, and they offer an excellent opportunity for businesses and individuals to showcase their products and services in unique and engaging ways.
Meet the Author
Matteo Light has exceptional skills in writing, photography, videography, and social media management, working for various organizations and clients over the years. His portfolio includes blog posts, articles, social media content, and videos that have reached and resonated with audiences worldwide.