SU Social recognizes the indispensable role of Instagram as a marketing platform for businesses.
However, despite its potential, many businesses fail to take full advantage of the platform.
Joins us as we divulge some lesser-known Instagram hacks and features that can aid you in maximizing your engagement, expanding your reach, and driving traffic to your website.
Transforming Your Instagram Presence with Underrated Features
By utilizing these neglected Instagram Features, you can gain a competitive advantage over your peers and augment your Instagram presence.
Switch to a Business Account
Instagram provides two types of accounts – personal and business. With a business account, you can obtain valuable insights such as engagement rates, top-performing posts, and follower demographics. These insights are indispensable in tailoring your content to your audience’s preferences, which results in higher engagement rates.
Additionally, a business account enables you to incorporate a “Contact” button, which makes it easier for potential customers to reach you.
Make use of Instagram Stories Highlights
Instagram Stories Highlights are a compilation of past stories that are saved on your profile. By creating applicable highlights, you can showcase your brand’s character and values, make significant announcements, and market your products or services. These highlights can remain on your profile indefinitely, making it simpler for your followers to access your content.
Leverage Instagram Shopping
E-commerce businesses can capitalize on Instagram Shopping to sell their products directly on the platform. By tagging products in your posts and stories, users can click on them to view product descriptions and make purchases. This feature not only streamlines the purchasing process but also increases the likelihood of a sale.
Embrace Instagram Video Content
Instagram’s video feature allows you to upload up to 60 minutes videos, this presents a unique opportunity to showcase your brand’s story, offer concise product tutorials, or conduct interviews with industry experts. By creating compelling and informative content on your Instagram video, you can broaden your reach and establish a devoted audience.
Collaborate with Other Brands or Influencers
Partnering with other brands or influencers in your niche can aid you in expanding your reach and establishing credibility. By collaborating with reputable brands or influencers, you can tap into their followers’ audiences, gain new followers, and develop authority in your industry.
Use Instagram’s Branded Content Feature
If you collaborate with other brands or influencers, you can use Instagram’s Branded Content feature to disclose the partnership and attribute credit to the other party. This feature not only adheres to FTC guidelines but also augments transparency and fosters trust with your followers.
Cross-Promote Your Instagram on Other Platforms
To extend your reach, you should cross-promote your Instagram on other platforms such as your website, email signature, or other social media accounts. By promoting your Instagram on different channels, you can entice new followers and heighten engagement rates.
Quick Tips on cross-promoting via Facebook
Instagram and Facebook are two of the most popular social media platforms used by businesses to promote their products and services. Cross-promoting between these two platforms can be an effective way to increase your reach and engagement. In this article, we will discuss the best ways to cross-promote from Instagram to Facebook.
1. Share Instagram posts on Facebook
One of the easiest ways to cross-promote from Instagram to Facebook is by sharing your Instagram posts on Facebook. When you share your Instagram posts on Facebook, you can reach a wider audience that may not be following you on Instagram. To do this, you can either share the post directly from Instagram or download the post and upload it to Facebook.
2. Use Facebook Ads to promote your Instagram page
Facebook Ads can be an effective way to promote your Instagram page to a wider audience. You can create an ad that showcases your Instagram page and target it to people who are likely to be interested in your products or services. This can help you gain more followers on Instagram and increase your engagement.
3. Run a Facebook contest that requires participants to follow you on Instagram
Running a Facebook contest that requires participants to follow you on Instagram can be a great way to increase your followers on both platforms. You can create a post on Facebook that promotes the contest and requires participants to follow you on Instagram to be eligible to win. This can help you gain more followers on both platforms and increase your engagement.
4. Use Facebook Stories to promote your Facebook page
Facebook Stories are a popular feature that allows you to share short videos or images that disappear after 24 hours. You can use Facebook Stories to promote your Instagram page by creating a story that encourages your Facebook followers to follow you on Instagram. You can also share links to your Instagram page in your Facebook Stories.
5. Use Facebook Live to promote your Instagram page
Facebook Live is a feature that allows you to broadcast live videos to your followers on Facebook. You can use this feature to promote your Instagram page by creating a live video that encourages your Facebook followers to follow you on Instagram. This can help you gain more followers on both platforms and increase your engagement.
Discovering more hidden gems of Instagram’s lesser-known features
In the realm of social media, Instagram has emerged as a powerful platform for businesses to engage with their audience and build brand awareness. While there are several popular Instagram hacks to drive engagement, there exist some lesser-known tactics that can also contribute to brand success.
Usage of geotagging to expand reach and attract potential customers
This entails the inclusion of location tags in posts that can be particularly beneficial for businesses with a physical presence. By tapping into the local audience, businesses can maximize their engagement, and in turn, bolster their brand recognition.
Leveraging Instagram’s search function
Another effective Instagram hack that businesses can utilize to attract potential customers is by leveraging Instagram’s search function. Akin to a goldmine, this feature can be utilized by searching for relevant keywords or hashtags that pertain to the business niche. By targeting users interested in their niche and engaging with them, businesses can establish lasting relationships and potentially gain new followers.
Encouraging User-Generated Content (UGC)
Additionally, user-generated content (UGC) is an incredibly powerful way to build a sense of community and foster engagement. By reposting content created by their followers, businesses can demonstrate their appreciation for their customers, thereby increasing engagement and establishing trust.
Investing on Paid Ads
While the previously mentioned strategies can certainly be beneficial, businesses can amplify their reach by utilizing Instagram’s paid advertising options, such as sponsored posts or stories. This is an effective way to target a wider audience and drive more traffic to their website. It’s important to note that implementing this approach requires a budget, but when executed strategically, it can reap high rewards.
In closing, it’s vital for businesses to stay creative and customize their strategies to their audience to establish a strong and engaging Instagram presence that drives tangible results. As the algorithm on Instagram is continuously evolving, staying up-to-date with the latest features and best practices is critical. For instance, the popularity of video content has surged, with features like Reels and Instagram Live becoming more prevalent. By incorporating video into their Instagram strategies, businesses can drive higher engagement and reach.
Moreover, as consumers become increasingly aware of social responsibility and sustainability, businesses that espouse these values can attract new followers. This could entail sharing eco-friendly practices or supporting social causes. Lastly, businesses must understand that Instagram is only one aspect of a broader digital marketing strategy. By integrating Instagram with other platforms and channels, businesses can build an effective marketing plan that reaches a wider audience, thereby cementing their brand’s influence.
Meet the Author
Benj Hernandez is not a rookie in the influencer marketing industry. He has a proven track record of creating successful influencer campaigns for a wide range of clients, from small businesses to large corporations. He has a deep understanding of the ever-evolving influencer market & is well-versed in the latest trends and strategies. Benj is passionate about helping businesses connect with their target audiences through the use of influencer marketing & is dedicated to helping his clients achieve their marketing goals.