Curating quality content for your business’s social media presence involves carefully sharing material that aligns with your brand that resonates with the audience.
As a business owner, you likely understand the importance of having a strong online presence. Social media platforms like Facebook, Instagram & Twitter provide valuable opportunities to connect with your target audience, showcase your brand & promote your products or services.
Why is content curation so important?
When you share content that is interesting, informative, or otherwise useful to your followers, they are more likely to engage with your posts. This can include liking, commenting, or sharing your content, which helps to increase the visibility of your brand & build a community of loyal followers.
Improved brand awareness
By consistently sharing high-quality content, you can establish your business as a reliable source of information & build brand awareness among your target audience. This can lead to increased traffic to your website & potentially even sales.
Sharing relevant & accurate content helps to establish your business as an authority in your industry. This can improve your credibility & help you stand out from your competitors.
When your followers engage with your content, it has the potential to be shared with their own followers, which can help to increase the reach of your brand.
However, it’s not enough to simply share any content that might be of interest to your audience. In order to truly reap the benefits of content curation, it’s important to carefully select material that aligns with your brand & resonates with your target audience.
Tips on selecting quality content for your business’s social media presence
Define your brand voice and tone
Before you start sharing content, it’s important to have a clear understanding of your brand’s voice & tone. This will help you to choose content that aligns with your brand’s message & personality.
Know your audience
In order to select the content that will be of interest to your followers, you need to have a clear understanding of who they are & what they care about. Consider creating buyer personas to help you understand your target audience.
Choose diverse types of content
While it’s important to focus on quality, it’s also important to mix up the types of content you share. This can help to keep your feed interesting & engaging for your followers.
Share from a variety of sources
It’s okay to share content from other sources, as long as it aligns with your brand & resonates with your audience. However, it’s important to mix things up & not just share from the same sources all the time.
Use relevant hashtags
Hashtags can help to increase the visibility of your content & make it easier for users to discover your brand. Use relevant hashtags to help your content reach a wider audience.
Monitor and analyze
Keep track of the performance of your shared content & use the insights you gain to inform your future content curation efforts.
Some helpful tools for easy content creation
While finding & curating relevant content can be a time-consuming task. Fortunately, there are a number of free online tools that can help streamline the process & make it easier to find & share valuable content.
This tool allows you to create a personalized feed of news & information from a variety of sources, including websites, blogs & magazines. You can easily organize & categorize your sources, making it easier to find relevant content to share.
Pocket is a bookmarking tool that allows you to save articles, videos & other types of content for later viewing. You can use it to curate a list of content that you can then share with your audience.
This tool helps you discover the most popular content in your industry by analyzing social media shares. You can use it to find content that has already proven to be popular & share it with your audience.
Flipboard is a news aggregator that allows you to create custom magazines filled with articles, videos & other types of content. You can use it to curate a variety of content for your audience.
List.ly is similar to Flipboard. It is a tool that allows you to create & share lists of content, such as articles, videos & podcasts. You can use the tool to curate content on specific topics & share it with your audience.
SuSocial is a social media management app that allows you to schedule & publish content on leading social platforms such as Facebook & Instagram. You can use it to curate & share content on a regular basis, saving you time & effort.
RiteTag is a tool that analyzes the performance of hashtags & suggests alternatives based on their popularity & effectiveness. You can use the tool to optimize your hashtag strategy & improve the reach of your social media posts.
Pexels is a website that offers a large collection of stock photos that can be downloaded &used for free, without attribution. The site also includes a selection of videos that can be downloaded & used for free.
Canva is a design tool that includes a library of stock photos & graphics that can be used for a fee or without charge. The site also offers a selection of premium images that can be purchased & used in your designs.
In summary, having a social media account is not enough. In order to truly succeed on these platforms & effectively promote your business, you must consistently share high-quality, relevant content. This can include blog posts, articles, infographics, videos & other types of media that educate, entertain, or inspire your followers.
By following the tips outlined above, you can effectively curate content that resonates with your audience which will increase engagement, & improve brand awareness that will help to achieve your business goals.
Meet the Author
Nivea Buschelle is a blogger & content creator based in Anaheim, California. She has a passion for writing about Business & Marketing topics & loves sharing her thoughts & experiences with others.