In our rapidly moving world, people tend to favor videos over long, drawn-out articles or documents.
As such, if you are looking to edify your audience or endorse your brand, generating explanatory videos is an effective path to undertake. Creating these videos to educate and inform audiences is an exceptional way to convey complex notions in a clear, easily understandable manner.
But why are explanatory videos so powerful? The reason is that they are engaging, informative, and entertaining. They catch the viewer’s attention and maintain their engagement until the video’s completion. Furthermore, explanatory videos can be effortlessly shared on social media platforms, which can aid in promoting your brand or product.
In this article, we’ll explore the benefits of creating explainer videos and how they can help you educate and inform your audience effectively.
Benefits of Creating Explainer Videos
1. Simplify Complex Ideas
Explainer videos are an excellent way to simplify complex ideas and concepts. Whether you’re explaining a new product or a complex process, an explainer video can help break it down into easy-to-understand parts. By using visuals, animations, and graphics, you can create a visual representation of your idea, which can help your audience comprehend and remember it.
2. Increase Engagement
Video is an engaging medium that captures the viewer’s attention and keeps them hooked until the end of the video. By creating explainer videos, you can increase engagement with your audience and keep them interested in your brand or product. According to a report, videos can increase engagement on a website by up to 80%.
3. Improve Brand Awareness
Explainer videos can help increase brand awareness and promote your brand effectively. By showcasing your brand or product in a creative and engaging way, you can attract new customers and retain existing ones. Additionally, explainer videos can be easily shared on social media platforms, which can help spread the word about your brand.
4. Increase Conversion Rates
Explainer videos can be an effective tool for increasing conversion rates. According to a study, having an explainer video on your landing page can increase conversions by up to 80%. By showcasing your product or service in a simple, easy-to-understand way, you can help your customers make informed decisions and increase their confidence in your brand.
Creating explainer videos can be cost-effective compared to other marketing strategies. With the help of modern tools and technologies, you can create high-quality explainer videos without breaking the bank. Moreover, explainer videos can be used on multiple platforms and can be repurposed for different campaigns, making them a versatile and cost-effective marketing tool.
How to Create Effective Explainer Videos
Creating effective explainer videos requires planning and creativity. Here are some tips to help you create effective explainer videos:
1. Identify Your Target Audience
Before you start creating your explainer video, you need to identify your target audience. Who are they, and what are their pain points? By identifying your target audience, you can tailor your video to their needs and preferences, making it more effective.
2. Keep it Simple and Concise
Explainer videos should be simple, concise, and to the point. Avoid overwhelming your audience with too much information or technical jargon. Use simple language, and focus on the key points that you want to convey.
3. Use Visuals and Animations
Visuals and animations can help convey your message effectively and make your video more engaging. Use high-quality images, graphics, and animations to help simplify complex ideas and concepts.
4. Use a Professional Voiceover
A professional voiceover can add credibility and authority to your explainer video. Hire a professional voiceover artist with a clear and engaging voice to ensure that your message is conveyed effectively.
5. Add a Call-to-Action
A call-to-action (CTA) is an essential element of an explainer video. It tells your audience what action to take after watching the video. Make sure to include a clear and concise CTA at the end of the video, such as “sign up for our newsletter” or “visit our website.”
Best Practices for Creating Explainer Videos
Here are some best practices to keep in mind when creating explainer videos:
1. Keep it Short and Sweet
Explainer videos should be short and to the point. Aim for a length of one to two minutes to ensure that your audience remains engaged throughout the video.
2. Focus on Your Unique Selling Proposition
Your explainer video should focus on your unique selling proposition (USP). What sets you apart from your competitors? Highlight your unique features and benefits to show why your product or service is the best choice.
3. Tell a Story
Storytelling is an effective way to capture your audience’s attention and keep them engaged throughout the video. Use a narrative structure to create an emotional connection with your audience and make your message more memorable.
4. Keep the Tone Conversational
Your tone should be conversational and friendly, not formal and corporate. Use simple language and avoid technical jargon to ensure that your video is accessible and easy to understand.
5. Promote Your Video
Once you’ve created your explainer video, it’s time to promote it. Share it on your website, social media platforms, and other relevant channels to ensure that it reaches your target audience.
Creating explainer videos is an effective way to educate and inform your audience while promoting your brand or product. By simplifying complex ideas, increasing engagement, improving brand awareness, increasing conversion rates, and being cost-effective, explainer videos can help you achieve your marketing goals.
Remember, when creating explainer videos, it’s essential to keep your target audience in mind and focus on your unique selling proposition. Use visuals and animations to simplify complex ideas, and keep the tone conversational and friendly.
Don’t forget to promote your video to ensure that it reaches your target audience. Share it on your website, social media platforms, and other relevant channels.
I hope this article has been helpful in understanding the benefits of creating explainer videos and how they can help you educate and inform your audience. By following the best practices outlined in this article, you can create effective explainer videos that can help you realize your vision and encourage conversion.
Meet the Author
Natalie Smith is an experienced online marketer with over a decade of experience in the industry. She specializes in spearheading compelling & effective marketing campaigns for startups that drive results & increase brand awareness.