The advancement of mobile marketing is the most phenomenal development in the marketing industry. With the increasing number of people using smartphones & other mobile devices, businesses are …
Avoiding Common Pitfalls in Influencer Marketing
As challenges with digital marketing is becoming prevalent, most companies are eyeing influencer marketing to reach their target audience. Influencer marketing is a marketing approach that involves …
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How Using Interactive Videos Can Increase Engagement
The popularity of video content has grown immensely over the years. Without a doubt, it is one of the most effective methods for communicating information & ideas. It is highly engaging content …
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Building and Maintaining a Positive Online Reputation
A positive online reputation can boost businesses & contribute to their success. With the steady growth & advancement of social media as well as the internet, it has become easier for …
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Leveraging User-Generated Content for Market Research
The objective of market research is to help businesses make well-informed decisions. User-generated content (UGC) is a valuable resource for market research, as it provides insight into the …
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The Role of Storytelling in Logo and Marketing
At its core, storytelling involves crafting a narrative that will resonate with the target audience. It is a powerful tool that businesses can use to connect with their audience & create an …
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