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The Like Tool for Facebook, Instagram, Twitter, Linkedin, Tumblr and Youtube


Expressing gratitude and acknowledging others’ work often leads to reciprocal actions. The adage “what goes around comes around” holds true in the realm of social media, where giving likes can pay off in kind. This simple principle can be easily integrated into your social media strategy.

By targeting your niche audience, you not only draw attention to your profile but also effectively promote your brand, elevating your accounts and increasing engagement. This strategic approach offers a multitude of benefits for your marketing efforts.

How to access the Like Tool

You can use the Like tool for Instagram, Facebook, Twitter, Linkedin, Tumblr, TikTok, and Youtube. To start the Like tool, go to Tools page, click the name of the account where you want to run the tool, or click the More Tools option then click on the Like tab.

✅ Good to know:

  • It is ‘Favorite’ tool for Twitter and for Facebook, it’s called  Comment and Like’.
  • Learn more about Instagram Like Tool here.


As with any other tool, it is necessary to establish the configuration that will control the tool’s actions through the Settings tab. To maintain the spirit of kindness and positivity, it is important to avoid excessive liking behavior and to use moderate settings that appear natural and human

In the Settings tab, there are 3 sections: Run Timers, Like limits (both sections on the Settings tab is similar to each social network where the Like tool is available), and Filter (User filters, Post/Tweet filter)

Run Timers

  1. This is the interval that the Like tool will wait before a new operation begins
  2. How many posts will be liked per operation
  3. You can set a random sleep time and allow the tool to rest for some minutes before it will begin a new operation
  4. The hours when the like tool will execute actions
  5. Days of the week when the tool will operate

Like Limits

  1. Maximum likes to be executed per day; each day that the tool is running, SU Social will pick a random number between the maximum X-Y you’ve indicated and will use that as the limit for that day.
  2. Maximum likes to be executed per hour; each day that the tool is running, SU Social will pick a random number between the maximum X-Y you’ve indicated and will use that as the limit for that hour.
  3. If you want to limit a maximum x amount of likes and automatically unlike old posts, you can check this option and enter a value you prefer.
  4. Here you can set a maximum of unlikes to be executed per hour/day; each day that the tool is running, SU Social will pick a random number between the maximum X-Y you’ve indicated and will use that as the limit for that hour/day. (for Twitter and Tumblr only).
  5. When this option is checked it will search for the latest tweets and if off will search for the top results. (For Twitter only)
  6. Limit the maximum number of likes per user. (For Twitter and Instagram).

📌 If you want to include those that you liked prior to adding the account in SU Social, you can import them into the Like Results tab as seen below.

✅ Filters – are the conditions that SU Social will check before liking a particular post or tweet.  If the post or tweet failed any of the filters you’ve set up, it would not be liked.

Tweet Filters

  1. Tweets are less than x days old –  you can opt to like tweets depending on how old they are, so if the tweet is only a few days old, that suggests that the user is active on Twitter
  2. How many times the tweet should be retweeted in the past in order for like tool to consider it; if you only want to like tweets that went viral, you can set it up here
  3. Or like those that received massive likes; this equates to a viral tweet.
  4. Skip tweets that contain specific words of your choice – if you don’t want to like tweets that contain malicious words or those that mention your competition.
  5. Skip Retweets – use this option if you want to avoid liking retweets.
  6. Skip posts marked as sensitive material by Twitter – use this option if you want to skip posts that are marked as sensitive material (posts may contain adult content), as you can see in the example below.

Post Filters (Linkedin)

  • You can choose to target more recent posts so you don’t end up liking the ones that got published a few years back, thus not wasting your ‘like’

Like Settings (Facebook)

  • When it comes to the Like Setting section for Facebook, aside from the option to set how old the post should be, there are few more options that you can use to further target the posts you want to like.


SU Social will search for posts or tweets depending on the sources you’ve specified.  Be smart with your sources, this will greatly help in targeting posts that are significant to your niche.

Options from the Sources tab are tailored specifically for each social network.


  • Like posts by keywords; you can use Twitter Advanced Operators to filter resulting posts
  • Like specific posts based on URL
  • Like from custom URL
  • Like posts from specified accounts followers
  • Like Tweet replies based on URL
  • Like tweet replies from specific accounts


  • Comment/Like posts from Facebook pages (can be executed as Page)
  • Comment/Like posts from Facebook groups
  • Comment/Like posts from Facebook searches
  • Comment/Like posts from Facebook walls
  • Comment/Like from a list of post permalinks


  • Like specific posts based on URL
  • Like post from community Hashtags feeds as pages


  • Like posts by keyword


  • Like posts from Keywords
  • Like specific posts based on URL
  • Like from User/Channel


  • All liked posts are recorded on the Results tab so you can keep track of the posts that you liked.
  • You can swiftly check the date and time when this post was liked, how many likes the post had when you liked it, what source option was used, and if that post was unliked.
  • Moreover, you can use the ‘View FollowBack Ratio’ feature and see what Like sources worked best for you so that you can make adjustments and improve your approach.


In conclusion, the Like tool offered by SU Social is a powerful and versatile tool for promoting your brand and increasing engagement on social media platforms such as Instagram, Facebook, Twitter, LinkedIn, Tumblr, TikTok, and YouTube. By using this tool in a strategic and responsible manner, you can effectively promote your brand and reach your niche audience.

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